Miracle: When You Coach To The Person Not The Plan
Have you ever had a moment when you have a clear vision of how to handle the task at hand…and then all of a sudden you chuck everything out the window and just go with the inspiration that is coming to you?
Well that happened today! I was coaching with an agent that I have worked with for years but we hadn’t coached together in quite awhile. Of course I have kept a close relationship with her and felt like I had a pretty good grasp on what was going on with her business and the level she was hoping to increase it to this year.
After a bit of small talk we got down to the meat of things…she’s a pretty savvy business woman so when she told me she had taken inventory of her business year over year and had noticed a few things, I was interested in hearing more.
She said she thought she had a down year in 2018 but after reviewing her financials she realized she actually had made $1000 more in 2018 than she had in 2017. So the obvious question at that point was…why did you feel like you were “down”. Her answer…she had made $1000 more but her expenses we quite a bit higher than the year before and she felt the pain of a tighter cash flow
That my friends was the start of a break through. She had implemented a lot of new things and a couple new people into her business and realized that her ROI (return on investment) just wasn’t there for those additions. Again being a business woman she had already begun to remove those items from her business and her business plan for the upcoming year but it left us with the question of how do we grow the business this year and hold every dollar we spend accountable to a ROI?
I am a firm believer in creating relationships, nurturing them and being their go to person for all things real estate (more on that in another post). But a growing and thriving business need a constant flow of new leads…new opportunities to build more relationships.
That’s when the break through happened! The brainstorming, the collaboration, the white board filling, brain dumping, strategizing.
Here’s a few things we looked at:
- How does the average home buyer and seller get their information today?
- Where are today’s buyers and seller’s hanging out?
- How do they prefer to be communicated with today?
- How do we automate a process as much as possible but still make sure they are receiving timely information?
- How do people outside of our industry create new clients today? (i.e which marketing tactics have I fallen for lately?)
If you read that list you will see that the reoccurring word there was “today”. Today, how do I manage and grow a business…our industry is changing, our clients and their needs are changing and so should your business!
So as you start to implement new ideas or purchase the latest greatest anything…ask your self these questions. Or better yet, find a coach or colleague, grab dry erase marker, a white board or a window…and start collaborating. You will be amazed at how off track you’ll get and how it might just bring you to the track you need to grow your business!
And remember…having a plan is a great thing…being willing to go “off plan” occasionally could lead you to a break through that will catapult you forward in ways you never imagined!